In October 2015, the Fifth Plenary Session of the 18th Central Committee decided to open the two-child policy. Since then, the number of newborns has increased significantly each year, which has greatly promoted the development of the consumer market for maternal and child products. At present, the scale of China’s maternal and infant market has exceeded 3 trillion, and it is growing by more than 300 billion annually. The continuous expansion of the consumer users also provides sufficient impetus for the development of China's maternal and child and postpartum care industry. Dearcare was founded at this time
Pregnancy to childbirth are one of the deepest memories of a woman's life. After childbirth, women often face a series of physical damage problems, such as pelvic floor injury, uterine prolapse, postpartum urine leakage, breast pain, etc., and incomplete recovery after delivery will affect the health of them whole lives.
However, in China, due to the influence of traditional concepts, postpartum rehabilitation has not received the attention it deserves. In recent years, with the gradual improvement of people's living standards and the continuous upgrading of consumption concepts, more postpartum mothers have begun to realize the importance of postpartum rehabilitation.
As a leading brand of female pelvic floor muscle repair industry, Dearcare deeply understands the difficulties of every postpartum mother. Dearcare focuses on the field of intelligent postpartum rehabilitation, and is committed to solving the problem of postpartum rehabilitation for postpartum mothers. The company adopts advanced postpartum rehabilitation concept and technology, and develops a series of intelligent and humanized products, bringing professional medical care into thousands of families, so that postpartum mothers can also enjoy professional postpartum rehabilitation at home, so as to meet the comprehensive postpartum rehabilitation needs of postpartum mothers, and take good care of their health, Let them not only pay attention to the baby, but also pay attention to their postpartum health. The brand concept of "love baby, love mother more" was born here.
The overall logo of Dearcare adopts the trend of today's logo - simple and modern font logo; the font uses a circle with equal width as the basic structure to reflect the feminine beauty, and the foot is at right angle / sharp angle to make the overall logo firm and strong; the initial letter D has a sense of power and direction, makes the color band change backward, which is related to the care of the main concept of love, and implies unlimited rehabilitation moral.